DUNCAN STEPHENSON
Campaigns, Policy and Communications
PROJECT :
'Gin Lane' in the 21st Century
Back in 1751 William Hogarth’s cartoon Gin Lane depicted the ruinous effects which overconsumption of gin was having on the wellbeing of Londoners.
To commemorate the 160th anniversary of the Royal Society for Public Health, I commissioned an artist Thomas Moore to reimagine Gin Lane for the 21st Century. While Hogarth’s original focused on gin, the updated version focused on the public health challenges of our time, notably the “obesogenic” environment and the impact of health inequalities.
The art has been exhibited at the Foundling Museum, and even spawned a range of posters, tea towels and other merchandise.
IMAGE : Gin Lane – 17th Century adapted for modern life.
Media Coverage (examples) :
- BBC NEWS - Walking down the 21st Century Gin Lane
- DAILY MAIL - Obese mothers, payday lenders and chicken shops: Hogarth's classic print Gin Lane is reimagined for the 21st century
- MIRROR - William Hogarth's classic print re-imagined for 2016
- METRO - William Hogarth’s famous Gin Lane print remade for 21st century
- BRITISH MEDICAL JOURNAL - Updated Gin Lane exemplifies modern day public health challenges
IMAGE : With the artist, Thomas Moore, at the 'Gin Lane 2016' unveiling.
